Valyoubel AG
 
 

Responsibilities

  • Responsible for leading the Home Care Category in digital enviroment.
  • Performance Marketing optimization in weekly basis.
  • Analyze and discuss business performance with related brands to identify opportunities.
  • Creating and implementing the e-commerce strategies, customer journeys, promotions and digital communication.
  • Lead the Content Platform agenda – identify opportunities to optimize online customer experience for new customer/data acquisition. 
  • Leading and producing content for Content Platform.
  • Analyzing Google Analytics in respect of new data acqusition
  • Delivering data agenda in brand/ always on agenda
  • Actively contribute to business team projects to develop and refine the market penetration – with data focus.
  • Execute campaigns for data collection through customer touchpoints (based on data strategy), value exchange
  • Inflight optimization of communications plan, dynamic, real time allocation of budgets based on KPIs, including AB testing.
  • Play a role in developing and standardizing analytical tools, frameworks and processes, to level up and democratize analytically grounded decision making at all levels of the business
  • SEO, SEM strategy of HC products
  • Tracking the PSO material performances to optimize the conversion rate
  • Managing relationships with 3rd party vendors and service providers
  • Analyzing consumer behavior through related analytic tools (Google Analytics, Dataroid etc.) to prepare daily reports and insights

Key Requirements

  • Preferably 1-4 years stakeholder management experience within digital ecosystem
  • Understanding of full funnel online customer journey touchpoints with a digital campaign management experience.
  • Passionate about data and performance marketing, able to synthesize data and translate it into insights driving business decisions.
  • High “bias for action” and leadership. Right Mental Attitude – open communication & walk the talk
  • An excellent English language communicator with senior stakeholders, peers and reports (conversational and presentational)
  • Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary
  • Experience working as or with marketing stakeholders/agencies and an understanding of their likely challenges and information requirements.
  • Experienced project manager, particularly in terms of project planning, and forecasting demand.
  • Facilitation and capability building skills. Able to contribute to a significant change program.
  • Organizational change-agent mindset.