Valyoubel AG
 
 

Responsibilities

•    Responsible for leading the E2E digital experience of own D2C & B2B platforms
•    Analyze and discuss business performance with related teams to identify opportunities through Quarterly Business Reviews.
•    Creating and implementing the e-commerce strategies, customer journeys, promotions and digital communication
•    Lead the platform partnership agenda – identify opportunities to optimize online customer experience for new customer acquisition and retention.
•    Actively contribute to business team projects to develop and refine the market penetration – with data focus.
•    Execute campaigns for data collection through customer touchpoints (based on data strategy), value exchange
•    Inflight optimization of communications plan, dynamic, real time allocation of budgets based on KPIs, including AB testing.
•    Play a role in developing and standardizing analytical tools, frameworks and processes, to level up and democratize analytically grounded decision making at all levels of the business
•    Tracking the PSO material performances to optimize the conversion rate
•    Managing relationships with 3rd party vendors and service providers
•    Analyzing consumer behavior through related analytic tools (Google Analytics, Dataroid etc.) to prepare daily reports and insights
•    Driving New Business Models, e-RTM & digital transformation agenda to integrate customers to the digital ecosystem

Key Requirements

•    Preferably 1-3 years stakeholder management experience within digital ecosystem
•    Understanding of full funnel online customer journey touchpoints with a digital campaign management experience.
•    Passionate about data and performance marketing, able to synthesize data and translate it into insights driving business decisions.
•    High “bias for action” and leadership. Right Mental Attitude – open communication & walk the talk
•    An excellent English language communicator with senior stakeholders, peers and reports (conversational and presentational)
•    Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary
•    Experience working as or with marketing stakeholders/agencies and an understanding of their likely challenges and information requirements.
•    Experienced project manager, particularly in terms of project planning, and forecasting demand.
•    Facilitation and capability building skills. Able to contribute to a significant change program.
•    Organizational change-agent mindset.